At the beginning of Jesus' ministry, the first person John recounts testifying about Jesus is John the Baptist, who pointed people to Jesus once he began His earthly ministry. Jesus gathers followers (disciples) as He begins his earthly ministry. This is the pattern in which Jesus accomplishes God's work, by developing spiritually mature people to independently do God's work once he leaves. Both Jesus and John the Baptist modeled humility and pointing people towards God and His forgiveness.
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